ABSTRACT
Covid-19 has not only affected the health of the population but has also deteriorated the economies and industries of the countries;one of them, which is the most affected, is undoubtedly tourism. The impact of the Covid-19 on the Bolivian tourism industry warned that about 3,020 million BOB$ would be lost in 2020. The main receptive inbound markets in Bolivia drastically decreased their trips and the impact derived from the absence of tourism caused more than 140 thousand people to lose their job source. Undoubtedly, the tourism micro entrepreneur was the one who received the greatest impact, since nearly 50% of the productive units closed operations in the months following the start of the pandemic. However, Bolivian entrepreneurs saw in this interruption an opportunity to think and reinvent themselves by migrating to the computer world.